Araglen House
From invisible to fully booked — direct bookings that cut dependence on commission-hungry platforms.
- Industry
- Hospitality
- Timeline
- 3 months
- Services
- Website, Direct Booking, SEO
Organic traffic
For 12 target keywords
OTA commission dependency
The challenge
A beautiful property that platforms — not the owner — controlled.
The approach
- 01
Booking website
A site that converts browsers into direct bookings.
- 02
Direct-booking engine
Real-time availability and payments, commission-free.
- 03
Guest CRM
Own the guest relationship and drive repeat stays.
- 04
SEO engine
Engineered to rank for the searches that book stays.
The results
Araglen House relied on OTA platforms that took a heavy commission on every stay and owned the guest relationship.
We built a booking website and guest CRM designed around how travellers research and book, then engineered SEO so guests find them directly.
Organic traffic grew +180%, they reached page one for 12 target keywords, and OTA commission dependency dropped as direct bookings took over.
Organic traffic
For 12 target keywords
OTA commission dependency
Direct bookings taken
“We finally own our bookings and our guests. Direct reservations are up and we're not handing a cut to platforms on every stay.”
Araglen House
Owner, Araglen House
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